Top Ten Trends for 2022

Top Ten Trends for 2022

Naomi Sleeper
EVP
Imperial Distributors

 

It’s 2022! Once again, we are happy to be saying hello to a new and hopefully better year. The persisting pandemic has set the context for product and retail trends in the new year. Here are top ten non-food trends to look out for in 2022.

One of the biggest retail trends to develop throughout the pandemic is a focus on self-care. As a growing trend prior to 2019, a holistic approach to health and wellness continues to dominate retail. Covering a broad scope of wellness categories – from avoiding illness to supporting mental health, exercising gratitude and enjoying indulgences – trends in self-care provide context for several key opportunities for retail in 2022.

  1. Immune support: Demand for immune support products increased through progression of the pandemic, and this trend continues to grow. As we battle new Covid variants and peak number of cases, while in the middle of cough and cold season, consumers are seeking ways to boost their natural immunity against infection. Not surprisingly, Google Trends shows a spike in the search for “immune support” in the new year. Supplements that support immune health are expected to continue to trend in 2022.
  2. Healthy eating: While consumers sought out food comforts (like baked goods) during Covid in 2020, surveys show increased intention of people to focus on healthy eating heading into 2022. Specific ingredients praised for health benefits—like mushrooms, collagen and prebiotics—are growing in popularity in food and supplement markets in 2022. In addition, increased focus on environmental sustainability is growing popularity of plant-based diets and ingredient alternatives. These ingredient trends are likely to influence the diet and nutrition bars and supplement categories this year.
  3. Low-impact movement: “Low impact is the new high intensity,” according to Pinterest Predicts 2022, citing “flexercise” as a trend to watch out for in 2022. This trend aligns with holistic approach to fitness and movement for all bodies. With continued practice of at-home workouts and online fitness, exercise mats for stretching, low-impact movement and mindfulness exercises, as well as foam rollers to address to give the body the attention it needs are key items to carry in the fitness category this year.
  4. Toys and games: The pandemic has highlighted our need to connect with friends and family and pursue activities that bring joy and support our mental well-being. The toy category boomed in 2020 and 2021 and is expected to continue to grow in 2022. Games for everyone, from toddlers to adults, that develop and sharpen mental skills are expected to drive global toy demand in the coming year. Games and equipment that support connection, play and hobbies are also expected to do well this year.
  5. Party & celebration: After a dearth of parties during Covid, people are looking for opportunities to celebrate more of life’s milestones with what Pinterest calls “altbashes” – parties for a variety of typically uncelebrated occasions, from pet adoption to breakups. These new reasons to decorate a cake and the livingroom mean greater opportunity to sell products in the party and baking categories.
  6. Indoor gardening: Speaking of décor, increased interest in outdoor activities and exploration over the last couple of years is translating to increased appreciation for nature and trend of bringing nature inside. Stores can take advantage of this trend with home and indoor gardening products that support Millennial-led plant-forward design.
  7. Pet: Pets have provided valuable companionship and comfort for many people during the pandemic. With the surge in pet adoption (i.e. pandemic puppies) and increasing “humanization” of pets, consumers are prioritizing the health and happiness of their growing fur babies — with everything from healthy pet treats and wellness supplements to specialty comfort pet beds.

In the context of high inflation, consumers are shopping with greater intention. Cost, convenience and consciousness reign as the three C’s of purchasing decisions driving our final three Non-foods trends in 2022.

  1. Private label: Popularity of private label has continued to grow through the pandemic as consumers have become more flexible on brands based on product availability and cost. According to Influencer Marketing Hub, sales of private label are expected to have a 25% market share in the next decade and 32% for Millennials. Increased sales margin in private label products presents a valuable opportunity of this continued growing trend for retailers.
  2. Grocery delivery: Home delivery remains the favored delivery method for online grocery shopping and is expected to continue to grow in 2022. Enhancing the assortment of non-foods GM, HBW and seasonal products available for inclusion in online grocery orders adds both convenience and product relevancy for online grocery shoppers and value to delivering grocery retailers.
  3. Sustainability: Transparency and values of brands are more important to consumers than ever before. Sustainability of products has become high on consumers’ priority list in their purchasing decisions. According to PwC’s September 2021 Global Insights Pulse Survey, over 50% consider sustainability factors in purchasing decisions and say they are more “eco-friendly” than they were six months ago.

 

Aligned with consumer trends, brands and retailers continue to focus on health and happiness. We all look forward to a happier and healthier new year.