Marketing

We Do It Better.

Our category experts understand that it is more than just advertising.

To market non-foods in today’s highly competitive environment, retailers need a multi-faceted approach to win. Success is about having the right items with a retail pricing and promotional strategy, and support programs that create merchandising excitement for your shopper.  All of this managed by your Non-Foods partner, so you can focus on food.

It’s all in the Planning…and the Execution.

Your store has a strategy to exceed the needs of your customer.

Non-Foods should be an integral part of that strategy. Collaborate with your Imperial sales team to capitalize on trends in the marketplace, innovation, and retailer best practices, which will drive sales and improve margin with Non-Foods throughout your store. It doesn’t end there. Monitor your progress, with monthly performance reviews that insure we are on pace to achieving the goals we create together.

Non-Food Services

Our experienced team can tailor a custom program for your store’s unique market needs.

In-Store Service

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Marketing

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Logistics & Distribution

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