Outlook on Cough-Cold Season
Naomi SleeperEVPImperial Distributors With the summer behind us, we have officially entered the cold and flu season. In the U.S., flu season typically spans from October to May, and peaks between December
Buried in Boston
Naomi SleeperEVPImperial Distributors In just one day, over two feet of snow have blanketed the streets outside my window in Boston. While the snow season got off to a slow start this
Top Ten Trends for 2022
Naomi SleeperEVPImperial Distributors It’s 2022! Once again, we are happy to be saying hello to a new and hopefully better year. The persisting pandemic has set the context for product and retail
Thanksgiving Trends
Naomi SleeperEVPImperial Distributors After months of virtual get-togethers, many families are planning to gather in person for Thanksgiving this year. Whether celebrating over Zoom or sharing a dining table, consumers are looking
In-store Service Supports Stores Amidst Supply Chain Challenges
Naomi SleeperEVPImperial Distributors No longer just a topic for industry discussion, supply chain challenges have reached consumers’ radar. Last year, unprecedented consumer demand for goods exacerbated the impact of manufacturer shutdowns on
Capitalizing on Cross-Merchandising
Naomi SleeperEVPImperial Distributors This past month, Imperial launched its Merchandising-in-a-Box Program. This carefully procured assortment of season-specific product comes to stores complete with guide on where and how to cross-merchandise each product